Socks For Change

Sam is a creative entrepreneur with a big heart. He founded West 49, the Canadian action sports and skateboard clothing chain, growing the company to some 140 stores across Canada before he sold it to world-renowned brand Billabong in 2010. He stayed on as a consultant for a couple of years and then went on to other ventures. Sam started up an electric bike shop and is a consultant and director of a family resort in Invermere, BC.

Sam has always been philanthropic. West 49 gave thousands of dollars to Make-A-Wish-Canada for critically ill children and paid for young employees to work on Habitat for Humanity construction projects. Sam started buying and donating warm, wool socks after hearing a CBC radio report in 2016 about how socks were the most requested item at homeless shelters. Sam established Socks for Change in 2018 and secured charitable status in 2019, positioning this grassroots organization to help thousands of people in need in Niagara.

Sam is a creative entrepreneur with a big heart. He founded West 49, the Canadian action sports and skateboard clothing chain, growing the company to some 140 stores across Canada before he sold it to world-renowned brand Billabong in 2010. He stayed on as a consultant for a couple of years and then went on to other ventures. Sam started up an electric bike shop and is a consultant and director of a family resort in Invermere, BC.

Sam has always been philanthropic. West 49 gave thousands of dollars to Make-A-Wish-Canada for critically ill children and paid for young employees to work on Habitat for Humanity construction projects. Sam started buying and donating warm, wool socks after hearing a CBC radio report in 2016 about how socks were the most requested item at homeless shelters. Sam established Socks for Change in 2018 and secured charitable status in 2019, positioning this grassroots organization to help thousands of people in need in Niagara.